Master Dutch


Robert Koene has been an active teacher Worldwide and has successfully trained thousands of beginner and professional florists, as well as many Floral Design Champions.

Educated as a Master Floral Design teacher in the Netherlands, he is also a Certified European Floral Design Judge. He was the President of the Jury at the VBW Dutch Floral Design Championship for Professionals and President of Greek Interflora Championships.


With over 30 years of experience in the Flower business,

Robert Koene offers top professional consulting for those who seek strategic insights and creative guidance. His approach is tailored for the needs of each business allowing him to leverage his knowledge, creativity and industry connections for each client in the most impactful way .

Robert is available for private consultations with artists and business owners looking to expand their expertise,

as well as long term creative direction partnerships with companies in need of cohesive collections and visual merchandizing that elevates and enhances their brand.

From creative insights like styling,setting art direction, design trends and brand vision, to the logistics of running a successful flower business like pricing, production, product development,SOURCING MATeRIALS and sales strategies, Robert’s direction is invaluable for anyone looking to build a solid flower business.


table arrangement

Flowering Beautiful Events Worldwide